It is not as easy task as everyone thinks in regards to rising higher in google search position for any business. If your business ranking is not good enough or not optimized appropriately in terms of local google business, then there are clear-cut chances of you may get missing out on potential customers, around your close proximity, who are eagerly searching out similar products or services that your business is offering. You must have heard about the term local seo which is a part of marketing strategy in search engine optimization which helps to improve your business rankings in local search based on selected keywords. At this stage local seo comes into scene of local marketing strategy to hold on such a dominant position over other competitors & help you to grow your business presence in the market.
What is Local SEO?
Local SEO is a marketing strategy to take your entire seo efforts to one step ahead & helps customers to search out your business on the go what they are actually finding out & closest to them. It helps to promote the visibility of your business that is completely based on location based searches. These types of searches include geographical business information i.e. city, state, pin code etc and close google business searches which allows your business to be traced by google search, based on the customer location. According to experts’ survey, it has been noticed that 90% of people are performing local searches from their hand held smart phones, out of this 60% have called the businesses to fulfil their needs. This figure is good enough to assume that this customer leads data is excellent base of higher conversion of business revenue.
Let’s take a look at some benefits of implementing local seo as part of your business marketing strategy:
- Increase Web Traffic:
If you are not taking proper advantage of local seo in your business domain, then you might be losing your potential audience in local google search results & handing over the opportunities of being discovered by online audience to other competitors of the market place. Local SEO helps potential customers to easily approach your business if local seo implement in a right way & that will capture the good amount customer leads.
- Lower Down Your Advertising Cost:
When you design your product & service offerings creatively & effectively and execute it in a smart way, as part of your local seo marketing strategy to drive your customers desires, then you will be getting rich amount of organic traffic which automatically minimize or eliminate the needs of paid marketing options.
- Helps To Visible on Google Map:
Reflecting your google map appearance is very important as part of your local seo marketing plan, as doing so will help searchers to easily locate you on map navigations of specific city or town area and complete their buying or purchase intentions.
- Get Good Reviews:
Local customers of your city or area love to shop or to purchase near to their best located brands. If someone searching for any product or service that have already been best rated & good reviews by other people then he or she probably more likely to go there for their shopping needs & also recommend more people in their references.
- Maintain Good Exposure In Classified Directories:
You have always great options to maintain better appearance in local classified business directories with the help of local seo, where 70% of local community people perform required search needs & leave comments or reviews according to their experiences. Having good reputation and good customer loyalty in local business directories can help to boost up your local seo rankings.
- Stay Ahead In The Competition:
If customer does a mobile search on the go for any branded shoe article, then most probably your business will list up in the search results along with some other competitors. You will be not reflecting in the google’s local search results if you not optimizing on local seo even if you have better quality products and services & good price also than your competitors, you are missing out on a sale lead. Consumers shopping on their smartphones have a short time of span, so if you don’t hit fast, you probably won’t hit at all.
Now you surely come to know about the benefits of using local seo as part of your local seo strategy to grow your business dimensions exceptionally, where you can better manage your online presence, build your strong customer base & give boost to your search rankings over other competitors present in the market.