Benefits of Organic SEO and PPC

In this tech glory world, we all are doing our comprehensive list of searching for answers in the same place, i.e. Google search. If we talk about present image of competitive world, every organization seek better search engine marketing strategy that can take their business motives to a new heights of success. The meaning of marketing today has become quite different as compare to past number of years. The competition of marketing is becoming tougher everyday in local and in global markets as well just because of the massive advancement in this marketing industry. Organization’s google search marketing strategies are based upon different techniques for the accomplishment of business specific goals and objectives. There are few methods of marketing that are being used by most of the well established and growing companies are content marketing, video marketing, e-brochures & web infographics. Companies do rely on some other form of marketing techniques to get the attention of google searchers which include search engine optimization (SEO) and pay-per-click (PPC).
It is the fact that businesses are now starting to understand the value of SEO and they are investing a lot of time in it so as to reap the benefits for a long time. Both SEO and PPC have common goals help to increase your online visibility and generate more business leads but their working methodologies are different and give different results also.

Let’s jump into it to find out which tactic is better to boost up your online visibility. Can we combine both SEO and PPC to produce even better results?

  • Whenever we talk about SEO, the most probable thing comes in our mind is keywords and organics rankings. SEO experts consider, 70% of search engine users click on non paid ads rather than to click on paid ads. SEO is directly concerns with the part of blog and website content and it uses certain keywords or phrases repeatedly added into the web pages to make them as much visible on Google search results. PPC is a part of paid advertisements of Google that concerns with your website pages and help you to generate more leads in the form paid marketing. SEO generates organic type of traffic whereas the PPC need a certain amount of cash for each paid campaign that leads to potential number of user clicks. The cost per click of PPC depends on several factors. Google AdWords is the most popular platform of PPC where advertisers usually bid for preferred keywords or phrases matching up with their business domain.
  • Both the terms are part of search engine marketing or SEM. Organizations use SEM as part of their package of internet marketing strategy. The more effective internet marketing strategy you build the more fruitful results you will able to reap out from them.
  • SEO is relatively no cost required than PPC. Just imagine a web page of your site ranking on the first page Google search results that drives hundreds or thousands of views per month through organic traffic whereas it would be very costly if pay for the same traffic in PPC. Hence SEO is more cost effective than spending money on PPC.
  • SEO is better than PPC in terms of generating high marketing potential to bring compounding ROI over time. If your are slow in the process of creating good quality content for a couple of months after your paid campaign, so long as you are ranking high in the SERPs for the right keywords, your SEO and content efforts can still guarantee you with a steady stream of organic traffic.
  • SEO helps to attain more number of user clicks but most of the searchers ignore to click on paid ads because sometimes these ads are not relevant to their search intentions. Here it is one important thing to consider that PPC occupies more of the above of the fold content in Google search results.

 

SEO even doesn’t come without flaws and it has its own disadvantage also that indicates the victory of PPC over SEO.

  • As everyone knows SEO is a time consuming process to reach on desired results of mountain. Some SEO experts doesn’t prefer at all to use it as part of your marketing strategy if you are very excited to achieve better ranking in just a matter of days or weeks. There is not any clear cut estimate how long does SEO take to start working for you but experts says rough estimate is about 4 to 6 months to reach at desirable goals.
  • SEO entirely works on volatile algorithms of Google that is sometimes brings uncertainty in results but might give you a better ROI. PPC also works on the basics of Google algorithms but it is less unpredictable. Google publishes their new algorithm updates throughout the year many times that creates problematic issues for many business organization using SEO techniques, suffering from organic traffic dips.
  • SEO also requires experts hand to create customer engaging and quality content to publish on web pages and on different social channels as well to drive wholesome amount of web traffic. Competition in SEO has become more cut throat which sets the standards of high authoritative and quality content for content writers. It is very hard battle for content writers to keep aware with updated Google algorithms.
  • PPC works according to buyer oriented needs that delivers more conversion ratio as compare to SEO, made for those who are ready to buy some services or offer of companies immediately.
  • PPC campaigns are fairly flexible and adaptable in nature as it allows users to scale up their ad campaigns as long as capable to spend money on ads & without involving them into trouble. Moreover, it gives you extra control over your ads by targeting various points in campaign like demographics, user location, user age preference etc.
  • The one of the major benefits of PPC is that it generates instant or quick results by showing your ad in front of millions of users. PPC is also immensely important for those business owners who wants to promote their time based offers like product launch, live events & seminars, product sales, new service inauguration etc.

Conclusion:

In the end of this post, we have very clear image of pros and cons of both implementing SEO & PPC as part of our marketing strategy that entirely depends upon our business oriented objectives and immediate needs to satisfy top level management stakeholders. However, organic marketing is much more popular among online searchers as it is perceived as more trustworthy and authoritative mode of marketing.

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