IN the digital age, marketing is a whole new game. In the past, companies needing to adjust their ad campaigns would struggle to find relevant data to help make the right decisions. Today, access to “big data” such as customer demand, website clicks, and user behavior patterns — at the click of a button — […]
Big data refers to data sets that are too large and complex for traditional data processing and data management applications. Big data became more popular with the advent of mobile technology and the Internet of Things, because people were producing more and more data with their devices. Consider the data generated by geolocation services, web […]
The use of Big Data and analytics is helping e-commerce business stay one step ahead of the game. Big Data is a large collection of information that organisations can use to determine which product, price and advertising is best to maximise their profits. The business landscape has transformed over the years, with data-driven decisions becoming […]
Big Data and AI are two of the most popular and useful technologies today. Artificial intelligence is in existence from more than a decade, while Big Data came into existence just a few years ago. Computers can be used to store millions of records and data, but the power to analyze this data is provided […]
As a growing number of people are connecting their devices online, the internet of things is triggering and producing the bulk of data that stresses on the need for Big Data technologies to store, manage and mine the data efficiently so that enterprises can use it to develop actionable insights. So, to store and analyze […]