For one reason or another, it’s not uncommon for businesses to start or redesign their websites. But one mistake that you’ll notice is that some businesses do not take into account how important their web design will be for their marketing strategy. While most business owners overlook this, the fact is that it’s your website […]
For many business owners, search engine optimization is only medium to initiate traffic and maximize search results. It is essential that you know how to diversify the traffic that is coming to your website, and not rely entirely on search engine optimization. Otherwise, if your primary traffic source fails you, it could mean the end […]
You spend days, weeks, even months working to build your perfect website. You utilize a chunk of your business budget to create this incredible user experience, hoping it leads to customer satisfaction and increased consumers or visitors. Website usability is a critical tool in gaining conversions and increasing revenue. Without it, a business will struggle […]
There’s no doubt that the ability to sell online has made many businesses viable and profitable. Like all business models, eCommerce has its advantages and disadvantages. It’s important to get a good handle on the pros and cons so you can be informed when making your strategic decisions. E-commerce businesses have taken a toll on […]
For one reason or another, it’s not uncommon for businesses to start or redesign their websites. But one mistake that you’ll notice is that some businesses do not take into account how important their web design will be for their marketing strategy. While most business owners overlook this, the fact is that it’s your website […]