From a business perspective, a website is a powerful marketing tool a company can ever have. Therefore, having an impactful website is indispensable for organizations, especially small business owners who want to save crucial bucks on traditional marketing. Though traditional marketing is pretty effective, however, it is costly too. So, small organizations or startups that have tight budget should invest wisely. But, to make every single penny worthwhile, it is important to consider all critical factors to create an impressive and fruitful website for your business.
Though development of a website is a daunting task, but it is important for you to know the things that can make your business website highly productive. Here are the tips:
1.Know Your Requirements
If you start without analyzing your requirements, you are probably on the way to waste your time and money. The reason is quite simple to understand. Various startups or small business owners strive to go with the flow by neglecting the fact that their business is unique from others, so they need different treatment. Do not waste your money on creating a masterpiece that cannot perform.
Therefore, it is inevitable for you to know your requirements. It will help you explain things to your design and development team to get something that can perform and produce results for your business. Further, few crucial things that you should keep in mind are to make sure your website loads faster (probably less than 3 seconds) and it should be mobile friendly that is responsive.
2. Make it easy to find.
You need to have a domain name that describes your business or is your company name. You can even have multiple domains that point to the website. To learn more about what makes an effective domain name.
3. Place your contact information above the fold.
If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily.
Your contact information should be visible, preferably at the top of the home page, so that visitors don’t have to search for a phone number or address if they want to contact the business.
If you use social media to connect with customers, then be sure to put links at the header or footer, where they are easily found.
4. Make it easy to navigate.
You should also have a clear way to get back to the home page no matter where your readers land. Very often, a search can take your reader to a page other than the home page.
5. Keep your pages uncluttered.
If a site has too much information, it overloads the mind, making it unable to retain the new information. Be sure you use a balance of text and graphics that present a clean page.
One way to keep it simple is to cut the social widgets, such as a Twitter feed on your site. Add the nformation that your readers care about.
6. Make sure it’s accurate.
It should go without saying that inaccurate information will turn off consumers, whether it’s a wrong number, outdated product information or simple grammatical errors. Not only should you proofread each page before it goes live, but you should periodically check each page, especially after making updates anywhere else.
7. Respect the need for speed.
Make sure your website runs smoothly by keeping the software updated, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.
8. Have a call to action.
Each page on your website should entice the reader to do something – call, sign up for a service, buy a product, download a white paper. Be sure to have a clear invitation to do just that: a button, a link or clear verbiage. Keep it above the fold if possible so that readers do not have to scroll before finding the call to action.
9. Keep your design simple.
Limit the use of fonts, colors and animated gifs, which can distract and pull the eyes away from the focus of the webpage. Short paragraphs and bullet points also make the information more scannable and likely to be read.
10.Go Responsive to Boost Outreach
Ever since mobile outnumbered desktops and laptops, every organization wants to leverage same for boosting their business. Therefore, disregarding mobile can be the worst business idea.
Today, when life is moving at faster pace, no one has enough time to open his or her laptop or desktop to find a solution. People want a quick solution as they have the power to access the glut of information at their fingertips. Therefore, it is necessary to make your site mobile-friendly so that you could target mobile audience. Further, another important thing to consider is speed. So, get your site load faster. Slow website kills business, and it is a sign of bad user experience as a result of which online users can permanently abandon your site.
So there you have it! Now you should be equipped with all the information you need to create user-friendly, conversion-driven, effective Business website.
