Web design is an evolving art. There is an evident difference in the way web pages used to appear once, and how they appear now.Web design trends are always changing with the emergence of new technologies as well as user needs.There is a direct correlation between website feedback and design. A certain study found out that 94% of negative website feedback was design related.
Take a look at some of the elements of modern web design that you could include to give your website that awesome look you have always desired.
Simplicity is the ultimate sophistication
Keeping things simple is probably the most difficult things to do; especially when there is an abundance of glitz and glamour options available to designers ready to flaunt their skills. However, let’s not forget the main reason why your site draws traffic. It is not for the extra frills and fancies you may have hosted, but for your content. Give your viewers what they are looking for through a simple and easy to access design. In other words, keep your design as flat as possible. Here’s a guide to flat website design.
Though this may sound quite a dampener after all the raving meetings, you have had discussing those fancy 3D buttons and the glossy images, however, if you come down to earth, you will realize that these, if used, will not be of much help. Rather, consider using simple illustrations in web design with bright colors, a minimalist look ensuring more white space so as to make it convenient for users to track the information they seek, and your job’s done.
The visual context in web design is an important element in web design. Talking about images, one good design technique is to go all out on the size of your image. Use of larger images helps to highlight the special features of your product. Also, you can use labels to talk elaborately about your product’s benefits and features in an adjacent space.
However, it is good to keep in, mind that going overboard with image size might end up driving traffic away from your site rather than pulling it towards it. A healthy proportion should be maintained with everything else to help it create the right impact.
Typography is another crucial element of modern web design. Typography essentially involves the use of fonts to help express the textual aspects of your website design. Create unique typography for your website using specific fonts. This will help to add to your brand value and users will be able to identify with your brand as soon as they see that font. With the enhanced font palette now made available to designers, choosing an appropriate font for your brand has become easier. Here is the list of top free fonts for web design.
Usability is now a prime consideration in designing good web pages. Therefore, a single page design is considered to be of significant importance in helping users find information. Using hyperlinks to different parts of the same page where information is stored makes it easy for users to scroll down to that section of the page.
A Powerful Color Scheme
Of course, colors in web design are the most basic elements of any web design, and we will never fall short of using colors for amazing users. But using color schemes are vital to the appearance of your modern web design. A powerful yet simple color palette will help to balance the cohesiveness among other elements of your design.
When you implement both primary and secondary colors, you are providing room for experimenting with new elements for your website, regardless of whether your experimentation is on the homepage, landing page, blog or others.
Though there is no limit to the choice of color schemes available, the number of colors that you implement in your design matters. When you decide to implement too many colors, be careful as this can be visually distracting. You might have seen how these days most modern web designs stick to just one, two or three colors, utmost.
For instance, if you check sites, such as Apple and Amazon, you would realize how they stick to a limited number of colors, with just one background color and a major accent color. When you keep the color scheme simple, it becomes easier for your user to focus on the element of importance. This brings us to the point that in modern web design, color is an important element, but keeping it minimal and limited will serve the purpose.
Call to Actions are Important
Well, you are really aware of the role of call-to-actions in the design process. It is important to have a clear strategy to design a call-to-action that matters. This is where you can convert your visitors into leads, ultimately transforming them into your customers. This forms another important element of modern web design.
A website intends to bring to you people who would be interested in your products, services or the info you share. And when they reach out to you, your next move is to get them coming back to you for more and more. So what exactly do you think would be a great call-to-action idea? There are many out there: but you could consider, including all or one of these – email subscription forms, free product forms, invites, free consultations, free downloadable ebooks or whitepapers – among others.
Get these implemented within your web design, but make sure that it doesn’t look like it was purposefully fit in there. This will help you to gather the contact information of your visitors, which will help you to initiate conversations, engage your users and convert them into customers.
Responsive web design is a big thing right now. It can help solve many issues of your site, make it mobile-friendly, improve how it looks on all types of devices, and prolong the time your visitors spend on your website.
It is essential for your website to be viewable across numerous devices since you never know what kind of device visitors will use to visit your site. Mobile browsing has already overtaken the use of desktop when browsing the web. Furthermore, responsive web design presents several benefits for your site including flexibility, improved UX, cost-effectiveness, ease of management, and SEO gains.
Put Your User Above Everyone
When you design, make sure it is for your users before anyone else. This is the most important element of any web design. Design it for the user, which will boost rankings. Some times, we end up doing things that might not be good for the user but good from an SEO perspective. But remember your user is the priority above all.
So make your website user-friendly before you consider anything else. This will automatically boost SEO.