On page & Off page technical seo audits are two main foundation pillars in any website audit task and it has been continuously changing & ever growing term from last many years. The technical audit of website often skipped by many seo beginners & even by professionals in some cases as it requires professional expertise to perform. Technical SEO audit as name refers, is a very vast and fast growing field that requires a complete package of website seo audit. We have kept this fact in our mind while writing this blog article to present major aspects of technical seo audit that anyone should remember while doing the audit process and to maintain good health and effective performance of website.
Once you successfully to achieve below given basic points of audit, then you can think about that your website can gain quite good positions on search result pages of google.
As you all well aware that 2020 is a year of advance technologies i.e. era of artificial intelligence, data science & machine learning algorithms that most importantly requires to improve your technical skills as a part of audit process to provide suitable optimization to website.
- Gain Knowledge Of Google Analytic’s Multi Device Capability:
Google Analytics can be of great benefit for you just to understand the customer interaction behaviour with your website, allowing you to view cross device status report that gives audience related data who lands over your website from their different devices i.e. tablet, smart phones & pc – laptops. This type of reports helps you a lot to take better decisions especially in regards to multiple ad campaigns.
- Track Indexation Issues Of Website:
Tracking indexation related issues of your website is one of the most important activities of any website auditor which needs to fix up these issues for proper google indexing of web pages. Google analytics generates indexation status report that lets you check the valid indexed pages, pages with broken links, errors and other types of page related warnings. Page related warning or errors might have occurred in indexation report due to changes in page format or in entire website theme, hence it is important to mention changes in robots.txt file. The motive of indexation report is just to make you aware or to provide ideas for web pages so you don’t lose the opportunities of gaining more traffic and good rankings on search engine.
- Check Voice Friendly Feature Of Website:
Voice based search of products or services has become a hottest trend of 2020, resulting the increased usage of voice search based home gadgets and smart mobile devices & this search behaviour of audience shows the tremendous boost in voice based search.
Go through below mention parameters to check voice based search feature of your website:
- Content of website should be well optimized on search engine, especially question answer page of website by placing well targeted keywords
- Use better speakable markup structure within your web content to be read aloud by smart speaking devices.
- It is imperative to improve your local seo parameters by mentioning accurate business name, address, email & contact details as most of the voice searches on search engines are for local intent.
- Improve Your Website Loading Time:
When we talk about to rise the standards of user experience or interaction exclusively on mobile first devices and then laptops, loading speed of website matters a lot in terms of eliminating bounce back rates. Google algorithm suggests for 2 seconds of total site loading speed which can be good parameter for achieving higher ranking in google search.
- Audit Of Backlinks:
Backlink audit still comes in the list of most important efforts of website auditors because search engines give higher priority to place any website on top search places with high authority of backlinks. On the other hand, websites that have a lot of spammy or ir-relaevant collection of backlinks always on higher risk of imposing google penalty and de-indexation from search result pages.
- Proper Audit Of Redirects:
Redirect of pages is for the purpose of audience when you send them to some different pages other than what they are expecting to look for. Sometimes incorrect type of redirects can cause a major issue by losing rankings on search results. 301 type of redirect is used only when the requested page is not available on temporary basis & 302 redirect for pages which are permanently from the site.
- Check & Optimize Internal Links:
Proper internal linking of your web pages helps to provide complete link flow or juice that are inter linked with each other. Please follow below given steps to strongly improve your internal links of your pages:
- Use anchor texts within content to inter relate pages having relevant information without over stuffing of keywords.
- Use internal links which are genuinely have meaning and make sense for the reader to gain right knowledge.
- Link your all most important pages from the header part of navigation.
- Avoid creating bunch of footer links that looks spammy as per customer prospective.
- Properly Optimize Meta Data Tags:
Technical audit of website is entirely useless until or unless you are not smartly use meta tags of your website & below mention recommended tips can be beneficial to make perfectly optimized meta tags.
- Always try to create unique and google prescribed page titles placing main focus keyword but do not use it more than once. You can even place your best chosen keyword describes your page content perfectly to prospective users.
- Provide unique description on each page with placement of targeted keywords that displays the main objective of showing product’s short description under prescribed limit of 160 to 170 characters.
- Add additional tags of social media platforms like facebook, twitter, linkedin etc to display social descriptions of your business if someone wants to share it on social platforms.
- Last but not least, create or generate your website’s XML sitemap and submit it to google search engine so that it can crawl your entire pages of your website in a better way & display them in their SERP’s.
- Audit URL Structures Of Web Pages:
URL structure plays a vital role to improve overall indexing visibility of your web pages by making it SEO friendly. Always keep maintain your web pages structure more descriptive placing focus keywords into it which makes it easily readable for web searchers to understand its main purpose just looking at its URL. Avoid using special symbols or characters in the URL but can use hyphens or dash to create meaningful URL’s. Placing search bar in the navigation helps a lot user to find their favourite list of products with least effort. Use feature-rich keyword content & images in drop down menus because it helps to improve the experience of the user. Use auto suggest keyword based terms that minimizes the user search efforts throughout comprehensive list of products.
- Optimize The Power Of PWA(Progressive Web Apps):
Progressive Web Apps can perform tremendous impact on audience conversion rates which uses the modern technologies of marketing, most reliable & responsive as per users expectations & constantly improves their user experience.
- Add Missing Alt Tags with Keywords:
Do not ignore the importance of Alt tags with keywords in images of your websites. Google take care of properly filled image tags to list up in their search results rather than images those doesn’t have Alt tags.
- Use The Power Of Chatbots:
It is highly recommended to use of chatbots which are used to make better user experiences for your website by engaging them serving good quality content & conversion rates also. Chatbots are next level of technology concept which can take your business to heights in terms of ranking parameters.
Final Thought:
After have long discussion on above points, it has been proved that there should be no hesitation to implement all possible technical audits of website gaining good amount of organic traffic.
