SEO (Search Engine Optimization) is vital for any publisher. In today’s oversaturated landscape and constant change of algorithms, it’s important to focus on the right tips and employ the right strategy to increase organic traffic.
Use of Internal Linking:
Internal links help to link different pages within your site using relevant keywords. It can be a huge opportunity for SEO because normally, traffic isn’t distributed across all pages evenly, leaving a lot of pages orphaned. Utilizing internal links gives Google a chance to better understand context through anchor text (clickable text in a hyperlink) and indicate the value of the page.
Use of Entity Based SEO:
Entity-based SEO is a context-based word or term that can be used to describe your niche contextually. Entity-based SEO focuses on large topics and concepts that allow search engines to provide accurate results straight away. Today, search engines are advanced with semantic search functionality and can understand the meaning of the users’ queries. To help Google best understand what your page is about, you need to include the word relevant to your niche. It also isn’t bad to have it in the meta title or inside the title tag.
Recreate Blog Posts in Videos:
Video is remarkably the favorite content type among users. So, by converting your blog post into a video, you have a better chance to reach a bigger audience. Research shows that publishers who utilize video content on their websites see 41% more traffic from search than those who only rely on written content. Moreover, video is also responsible for a 157% increase in organic traffic from SERP.
Use Google Discover:
Google Discover is a personalized AI-driven mobile news feed created by Google. It’s a type of query-less search with topics that resonate with users’ interests and previous search behavior. Discover feed measures visitors’ engagement with the content. Therefore, if they like your content, the chances you’ll appear in their feed again are pretty high. To appear on Google Discover, high-quality, engaging content is a must. Another tip to get the most traffic from Google Discover is to add Max Image Preview meta tag which essentially tells Google to display your article with a large image.
Update Your Existing Content:
It’s essential to keep the content as updated and fresh as possible. This is because search engines prioritize the most relevant (and recent) content for users.
Optimize Voice Search Content:
By optimizing schema markup (the language in which search engines communicate) for voice search, you’ll help search engines discover your website more quickly and gain more voice search audience. To do that, try to identify questions your audience asks conversationally. That means people are likely to ask natural-sounding questions which contain long-tail keywords rather than target keywords.
Drive Traffic with Long-Tail Keywords:
Long-tail keywords are a great way to get decent traffic with highly competitive topics. They’re less popular and more specific terms, usually containing at least 3 words or more. They aren’t searched as much as your target keywords; therefore, they’re easier to rank for.
Optimize On-Page SEO:
On-page SEO is central to users’ journey from the moment they discover your page in SERP. Therefore, it should be optimized most intuitively and logically. If you don’t follow on-page SEO best practices, all other SEO efforts may be worth nothing.
Run Site Audit:
Every now and then, you should go over your website and analyze what needs to be improved. For example, getting rid of broken links, broken images, canonical points to redirects, etc. But what if you have, say, 100+ pages. Where do you start? Ahrefs has a tool called Site Audit that quickly provides insight into key SEO issues, data, and overall website performance. As soon as you verify your website’s domain, the tool will crawl all pages on your website and present you with a list of problems related to speed, links, HTML tags, content quality, and more, as well as how to fix them.
The tips above are proven to drive up your organic traffic and improve your SEO strategy for 2022. But note, SEO is a process, and you won’t see the results straight away. While implementing one tip may not take you far, you will definitely see the difference once you implement all of them in a best accurate way.
