Principles of Web Design

It is usually said that “First impression is the last impression”

We all know the power of the first contact.Tasting a new meal for the first time, you may get delighted – or hate even hearing its name ever after. The first contact with a teacher may get a student amazed at a subject – or deathly bored. Still, that’s not a lottery, that’s far from luck: in most cases, the first contact leads to success in case you are well-prepared.

Likewise, once people arrive at your website, what do you think locks them on to it? It is “The web design “.

The look and feel of your website, which is also part of the user experience and user interface aspects, considered the most important factor in a website design, drives customers and prospects to your website.

The first and foremost thing that you should be working upon when starting to strategize website development is its design. This is what will drive and bring about customer conversions.

Here we come with the best 10 web design principles to leverage into your website to make it exquisitely engaging, user-friendly and effective.

A few points that you need to keep in mind or prepare a checklist of before setting out to design your website include:

Defining the Purpose Clearly

Make sure you are clearly aware of the purpose for which this website is being designed for. Ensure that it will meet the needs of the end user. You should have a clear idea on what your visitors are looking for – entertainment, interaction, or information. This purpose should flow across all pages of your site, fulfilling the specific requirements of your website users.

Communication Should be Clear and to the Point.
How do you convey the purpose? It can be conveyed only through the means of a proper communication channel. The information or content on your website should be clear, legible and easy to understand. You can always include a few tactics like organizing the information on top into headline and sub-head and then breaking long and complex sentences into bullet points and removing all clutter.

Font
When you convey the information, it should be readable. The font size that you implement here matters. Most of the times, the use of Verdana, Arial fonts that fall under the Sans Serif categories are preferred. And, the ideal font size for reading online would always be 16px.

Colors
Colors are another aspect of a web design that you should be taking into consideration to provide a great user experience. A blend of contemporary colors when chosen offers a balance and peace to the readers. It is preferable to use contrasting colors for background and text as it makes the text legible to the eye. Since emotions are closely related to vibrant colors, it is better to avoid using those.

Images
Images have an important role in the design of a website. It helps with the brand position that will connect you to your related audiences. If you don’t have many professional photos with you, it is advisable to choose some good photos from You can always include videos, graphics, and infographics to make your website app Shutter stock images ear brilliant.

Navigation
When it comes to navigation, it should be easy for people to take action and move around this website. Some of the hacks that can help with an effective navigation might be the use of clickable buttons, logical page hierarchy etc. which will help users to find information with ease.

“F” Pattern Design
According to a certain eye-tracking study, people skim across computer screens in an “F” pattern. People gaze around the top and left the side of the screen. No one checks out the right side of the screen often. But when a website is smartly and wisely designed, the user doesn’t have the time to choose a visual pattern, but rather they follow the pattern that the site owns.

Load Time
Ensure that your website doesn’t take too long to load. Some of the hacks to enhance page load times include image size optimization, compiling the code into a Central CSS or JavaScript file and minimize HTML, Javascript and CSS.

Mobile Friendly
We need not contemplate over this. But, it is necessary that you build a responsive layout that would fit into any device or screen size.

Website loading speed
Site-loading speed
Navigation flexibility
Content and other elements
The time taken for an action complete and the lapse from this time to the time taken for the next action

So, it is not only the designer’s task but the duty of each and every person working on the website to ensure that it yields beautiful results. If you are working on a website, no matter whichever aspect, ensure that you contribute to make it better.