The mobile industry is rapidly growing to an endless scope. Every day, new apps are added to app stores where they compete for user attention. On one side, this competition has enticed newcomers to join the market. However, increased competition also lead to increased chances of failure.
You cannot name one business that is not on mobile in one way or the other yet. It is the fastest way to connect with the audience, understand their requirements and bring the solution as per their demands.The struggle to get an app noticed doesn’t stop in the app store. In fact, the competition level is so steep that nearly one-third of app engagements (link is external) (about 35%) last for less than a minute.
You will be amazed to know that two-thirds of the mobile apps fail to hit the basic number of 1000 downloads in the initial year after launch whereas 24% of users abandon using the apps after the first visit.
The question which arises here is why? Why do mobile apps fail to mark their place in the market as well as in users’ mobile phones?
Here Are the Top Reasons of App Failure
1. No Out of the Box Ideas
It’s all about the originality of the ideas that makes a mobile app stand out from the crowd. No one wants to use an app that has already been launched by other businesses. What new your app is offering? If the answer is nothing but just generic features, then your app is surely not going to be in the list of apps that will have a greater impact on the audience. Businesses need to bring original and fresh ideas before going to mobile app development companies. What is that a user wants? What are the current challenges of the user? Answer to these questions could lead to an idea and help the business to originate app idea that no other company has launched so far.
2. Lack of UI/UX
Now you have the original idea and app development company has developed your app, but if the app lacks basic UI/UX and user-friendliness then the app couldn’t go for long in the market. Users seek apps that are built considering their taste and latest trends embedded. Lack of UI/UX leads to abandonment of mobile app only after the first visit. There are a few things that you can look into to improve the situation:
3. Not Understanding Target Audience
Another factor that leads to the failure of the mobile app is businesses often forget to understand the target audience and how to connect with them. It’s important to know the expectations of the target audience and how the app is going to cater to them. For instance, a business may come up with the idea of developing an app that is for children to expand their learning and abilities. Now the children alone won’t be the user of the app, their parents would be the first face to go through the app and approve the app for their children. If the business fails to take this into consideration, then there are chances that the app won’t make it to the right audience at all.
4. Complex Apps
Many times, businesses ask mobile app development companies to develop apps that are too complex to handle and work on. This kills the user’s excitement to use the app more than once. User experience is the utmost important thing in making a mobile app successful. User has no time to explore the complex app and then use it after a few sessions of app understanding. Apple was a huge hit amongst users because of its simplicity. The simpler the app, easier for users to use it. Making the app complex only degrades its use with time and eventually, it gets stranded in the list of numerous apps.
5. Fail to Offer Something New
Any product offered by any mobile app development company is supposed to bring something new for the users. But if we glance at the trend prevailing today, companies are just offering replicas of popular apps and nothing new. This of course disappoints the users and they are very much likely to abandon the app after the first use only. Therefore, creating an app just to make money is the very first step in the wrong direction. So, the right approach is to develop the application around an idea that looks great and would aid in creating an exceptional application. A company’s marketing team could play an essential role in surveying about the idea and then fetching the details of the survey to help developers choose the right idea.
6.App Loading Time
The time to load the app and its pages should be less and within seconds it should respond.
Design and Layout: Another important thing to look at is the design, colors, and layout of the mobile app. Good design, color scheme, and layout for easy navigation ease-out user’s dilemma is using the app
7.Not Enough Ratings and Reviews
Apps are developed for potential end users. If you’re not listening to users’ ratings and feedback, you can’t expect your app to succeed.
Users have many apps to choose from in the app store, so don’t make a bad impression. Ninety-two percent (92%) of consumers read online reviews (link is external), so creating an app that receives positive reviews is essential.
If you notice that your app rating is falling, take action to improve it. Ask users for reviews by creating a pop-up (link is external) that’s as unobtrusive as possible.
Making a successful app is an uphill task, but if you plan and strategize, you can get the job done.