Web Design Tips To Attract More Customers

Good web design is one of the most effective growth tools for the business. Every aspect of your business, from your company’s logo to your website’s appearance and usability, to your marketing brochures, must be smartly designed to maximize the user experience. Conversely, poor design can kill your business.

Everything from basic product images to well-placed CTA buttons can influence a visitor’s decision to make a purchase from your website. Here are a few website design tips to get steps ahead of your business peers and to increase conversion rates.

1) Clear Navigation
Clear navigation is one of the most important aspects of web design. Whether its mobile view or desktop view, your website should be easy to navigate around. If it takes a while for your customers to figure out how to find what they need on your website, it’s a good indicator that your navigation needs to be improved. You can test your website and run surveys to see how easy your website navigation is and if your customers face any problems figuring out what to do next.

2) Good Quality Images and Graphics
High quality images and graphics give a good first impression on your customers. They make your website look beautiful and professional. If possible, go for custom images and graphics that best describe what you do or what you sell. However, you should optimize image sizes to make sure they don’t take up a lot of time to load.

3) Compelling Content
When it comes to your homepage copy, aim for less but very powerful and compelling content. You should speak your target market’s language – for example, a website selling something related to the finance industry will have different language than a website selling some beauty or fashion product. Your content should make it easy for your customer to understand what you do and what you sell. Last but not the least, keep it short – no one wants to reads lengthy paragraphs on a home page.

4) Keep It Simple
When it comes to web design, follow the age-old adage: K.I.S.S (Keep it simple). Sometimes, in an effort to make their websites stand out, web designers tend to make the design overly complicated, which is a big turn off for customers. If your customers can’t figure out what to do on your website, they are likely to go elsewhere, no matter how beautiful your site looks and how striking the color combination is. Ultimately, it’s the ease of use that wins. So, keep it interesting and attractive but simple. Use an interesting and simple layout and use simple typography instead of some fancy one that your customers might find hard to read.

5) Avoid Being ‘Salesy’
If your visitors are welcomed by clickbaity promotional content that feels like spam, they are not going to be impressed. In fact, it gives an unprofessional look and makes your website look untrustworthy. Have someone go through your website to catch these ‘salesy’ parts of your website. You should also be cautious when using pop-ups as too many of them can feel like spam.

6) Use Call To Action Effectively
Do you expect your customer to scroll all the way down to the bottom of the page to be able to find a call to action button? If yes, you are just taking a fruitless risk of losing a good prospect. Your call to action button should stand out and should be placed at strategic places on the website so that the customer can easily find them and use them to navigate your site. You should invest time in A/B testing to figure out the best placements of Call to Action buttons. One place that most web designers find effective is the space above the fold of your website. Placing your call to action above the fold means your customer will not have to scroll down to be able to find a button to click next.

7)SOCIAL SHARING BUTTONS
Social media sharing buttons are popular, especially on blog sites. You will see a widget on the left or right side of the page, and you will see different buttons for Facebook, Twitter, Pinterest, Google plus and others. These buttons allow you to share what you have read to different social networking sites. If you have these on your website, a person who likes your blog can then share it to popular social networking sites.Chances are, your viewers will increase by using these buttons because people will notice the interesting article that came from your website.

8)Search Visibility
One of the most crucial e-commerce techniques is to increase your search visibility on the search engines. Hire the right SEO expert who can optimize your site and induce some good ways to get your traffic. You would get the SEO to the long tail keywords.

9)Optimize your site for mobile access
The way people access the Internet has changed. Over the years, the number of users accessing the internet from computers has declined dramatically, while significantly more people access the internet from their mobile devices.
When you build your site, it must be optimized for mobile users. Otherwise, it’s behind the times and you will be losing business. Your website design should be responsive. This means that it needs to be designed to visually adjust to the size/shape screen wherever it appears. The best most responsive websites not only adjust to new screen sizes — they’re also intuitive and easy-to-navigate. So, make sure you hire a talented professional designer to help your website execute its responsive website design.