Staying on trend is pretty important in the graphic design world, At Rhombus, we feel that trends are nothing new, chances are everything has already been done before but they simply re-emerge every 20 to 30 years later into a modern contemporary style!
With only moments to grab consumer attention, a compelling design offers the best chance to engage your customers and leave a memorable impression
Established brands like Google (search results page), Facebook, LinkedIn, and others, never shy out from giving their website a fresh look from time to time.
Here are the top reasons why your website needs a redesign for a seamless business growth.
Your Website Design Is Not in Sync with Latest Design Trends
Website design trends change every few years. Trends that are widely adopted, implant patterns in user’s mind, which consequently make websites (based on those design trends) naturally intuitive to users.
For instance, material design & flat design are two of the most popular design trends that many businesses are adopting these days. Over the past couple of years, most online users too have become quite used to them.
Like it or not, with a clunky design, your website would look outdated, so would your business. Consequently, you will have a hard time acquiring new customers, even if your product is really great & valuable.
Your Website Design Doesn’t Accurately Reflect Your Brand Image
Businesses constantly look for ways to get ahead of the competition – sometimes through a new service, a new product, or even a new vertical. So the shift in business focus is inevitable for every organization, large or small. Since your website is the online face of your business, it must accurately depict the essence of your brand at any given point of time.
Your Website Is Still Not Optimized for Mobile
Targeting mobile audience is on the mind of every business; yet, it is surprising to see that thousands of websites still do not have a responsive design. And even if responsive, then offer very bad & cluttered user experience on mobile devices.
Your Website Is Not Built with Latest Technology
One human year is considered equal to several internet years. This means that the technology moves a lot faster and changes very often. A trending technology or design can soon become redundant in the near future. It gives us the idea how fast the technology is progressing; and how outdated your website might become if you don’t redesign it.
Website security, page load speed, code efficiency, outdated plugins, or outdated framework with respect to plugins you need to use – there are many reasons to upgrade the technology used by your website.
Newer technology frameworks are advanced in all forms. For example, the option to merge & compress JS & CSS files is available by default, which reduces website speed significantly. For security purposes, the option to use token for username & password, shield against SSL injections, etc. are also taken care of with the latest technology.
Your Website Is Not Based on a Flexible CMS
Most websites (especially business websites) require content updates from time to time. In older days, webmasters had to depend on technical team for every bit of content update. But then the concept of CMS (Content Management System) arrived to give web owners much better control over their website content updates.
Your Website Is Not Built on an SEO-friendly Platform
Besides easy content updates, content management systems also play a crucial role in deciding how much & how easily your website can be optimized for search engines. For businesses that operate online or rely on online presence for customer acquisition, this should be a prime concern.
CONCLUSION
While offering great products & services should definitely be your prime concern, you shouldn’t overlook your website’s performance.A timely website redesign is like doing your homework – to ensure that you are on a good footing in the market when it comes to operational efficiency and delivering customers a rich experience.
