Logo speaks first more than your Brand do, making it imperative that your logo effectively communicate your brand to potential customers.
Your logo is what will represent your brand on every piece of stationary, marketing collateral, website and social media page, making it imperative that your logo speaks to your brand and resonates with your target audience. Whether you’re building a logo from scratch or looking to completely rebrand, here are a few things to keep in mind throughout the design process when thinking about what your logo should be communicating to your potential customers.
You’re a professional
You want your customers to feel confident that they are receiving a premium service that will meet or exceed their expectations. A strong, professional-looking, logo can build consumer confidence in your brand.
A clear vision
Your logo should convey a clear sense of what your brand represents if you want your brand to resonate with your target audience.
Relevant and Unique
You have an idea for a business to fill a need in the marketplace, but how do you stand out? A strong unique idea such as yours should have a logo that reflects that idea.
Color says a lot
The color of your logo may say a lot more than you realize as certain colors have a way of communicating with audiences on a subconscious level:
Blue: Secure, Calm, Honest, Strong, Caring, Trustworthy
Red: Energy ,Exciting, Action,Passionate
Orange: Happy, Sociable, Friendly, Affordable
Yellow: Logical, Playful, Optimistic, Forward Thinking, Confident
Green: Growth, Organic, Natural, Caring, Fresh, Earth
Purple: Imaginative, Creative, Nostalgic
Black: Sophisticated, Luxury, Seductive, Formal, Authority
Multi-Color: Multi-Channel, Positive, Playful, Bold, Boundless
