Push notifications are messages generated from a smartphone app that give users the most relevant information at a glance. These messages appear in the notifications bar at the top of the screen, and cannot be dismissed until the message is viewed, giving push notifications higher priority than standard communications methods such as email and SMS alerts.
Push notifications offer a number of benefits to both app developers and those who use the apps, making them a powerful feature for a variety of apps.
App notifications are indispensable for app developers because there is so much to be gained from them. Below are the key benefits that you can get from sending app notifications.
1.More Visibility
Push notifications can display a custom app logo along with the message to identify the app that generated it, and so they have a much higher profile than SMS and email. Developers concerned with the number of messages that a push notification system can generate can also include the option to turn them off within the app.
2.Direct Access to audience
Push notifications provide direct access to your audience. They do not even need to be in the app to read and know about your sales offerings, promos, and much more.
3.App Retention Rate
App push notifications can also be used to increase the app retention rate by 3 to 10 times.
4.Prompts User Engagement
App notifications provide a reason for users to open the app. If you use them intelligently, you can reap the benefits by prompting user engagement.
5.Turnover of inactive app users
Most of the time, users download an app but rarely use it. Push notifications can be used to increase the turnover of inactive app users. By employing the right app push notifications strategy to deliver insightful information, you can turn your users into loyal customers.
6.Track User Behavior
App push notifications help you track user behavior and gather important data about them. It enables you to make sense of the complex analytics with data on open rates, open times, delivery receipts, etc.
7.Target Right Audience
Another vital feature of app notification is that it allows you to target the right audience. After acquiring the data like age, gender, and location, you will be able to personalize the notifications for each user.
8.Brand consistency
Through push messages, last-minute deals, coupons, and special offers can be sent to the user, which tends to enhance the brand consistency because users always appreciate information that adds value.
9.Conversion rates
Push notification can create a sense of urgency, which makes a positive impact on the conversion rate. It significantly works for the e-commerce apps which can use it to send notifications to the user who has not checked out after adding products in their Cart.